Guess who's poised for a big comeback?!

According to, the once iconic toy giant, Toys R Us, is coming back with a whole new look and a brand new name!

Get ready for the debut of 'Tru Kids' which will open 70 new stores with locations in Europe, Asia and India along with plans to evolve and grow the Tru Kids brand here in the U.S. and hopefully New Jersey! Most Tru Kids stores will be smaller and half the size of the original Toys R Us stores and will focus on customer experience.

The company will bring back some former Toys R Us employees and the headquarters will be based in Parsippany, New Jersey.

No dates have been announced as to when stores will start to open and if the beloved iconic Geoffrey the giraffe mascot will be a part of the makeover.

I'm so glad to hear that the beloved Toys R Us is getting a new life. I have some many wonderful memories of shopping there for my boys at Christmas time

Check back for more updates on the next chapter for Toys R Us!


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