There is no industry busier and growing more rapidly than local markets. Farm-to-table and community unification are a big focus in many cities, and Asbury Park is a shining example of both.

Asbury Fresh shines as a great example of each of those concepts. Founded by Bret Morgan in 2011, Asbury Fresh started at a dinner table conversation with some friends and is now a thriving community-focused program that benefits not just Asbury Park, but Monmouth County as a whole.

According to an article in, Brett Morgan was sitting around with friends over drinks in 2011 talking about the need for fresh produce and a farmers market.

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Bringing Freshness to Communities: The Rise of Asbury Fresh.

The next thing you know, Bret reached out to city officials the following week, and Asbury Fresh was born.

Starting small, Asbury Fresh steadily gained momentum, attracting both tourists and locals to its market stalls brimming with fresh produce and artisanal goods.

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By 2016, it had become a community cornerstone, which convinced Bret to establish it as its own entity and expand to new locations.

According to the article, Bret states that Asbury Fresh's mission is to "enliven and enrich local communities through pop-up shopping experiences." This guides everything they do, from choosing locations to curating vendors, fostering community and supporting local entrepreneurship.

When selecting new locations, Asbury Fresh focuses on high-traffic areas where they can make a positive impact and collaborate with local businesses.


This strategic approach has led to successful partnerships with venues like Bell Works in Holmdel and events such as the Holland Ridge Farms Tulip Festival.

Beyond business, Asbury Fresh is committed to building vibrant, sustainable communities and addressing food insecurity. Their markets are also incubators for local entrepreneurs, helping them grow and thrive.

Looking ahead, Asbury Fresh has received approval to set up shop in Press Plaza every Sunday, signaling a bright future of continued growth.

With markets popping up everywhere from the tulip fields of Holland Ridge to the boardwalks of Red Bank, Asbury Fresh is is setting a standard for freshness and community across the Jersey Shore.

In a world that values local connections more than ever, Asbury Fresh stands as a testament to the power of community, entrepreneurship, and fresh produce.

This has to be the best farmers market in New Jersey

If you’re looking for a great farmers market, you have to visit the Summit Farmers Market. This year they have over 50 vendors, offering a large selection of great produce from various local farmers, lots of specialty foods and more. There is also plenty of free parking. My dog and I went for a visit last week and took pictures of what they have to offer.

Vendors Not Pictured:

  • Adventure Kitchen
  • Angel Planet Foods
  • Anita's Baked Wonders
  • Bull 'N Bear Brewery
  • Fit Fed Puppy
  • Foraged Feast
  • Hummus Boss
  • Jana's Jammy
  • Java's Compost
  • Kariba Farms
  • Louis Organics
  • Luxx Chocolat
  • Made with Clay
  • Mangalitsa
  • Our Woods Maple Syrup
  • Roaming Acres Farm
  • Spice Sisters
  • Stefan's Polish Foods
  • Sustainable Haus
  • Valley Shepherd Creamery
  • WoodsEdge Farm

The Summit Farmers Market will be open every Sunday, from 8 a.m. to 1 p.m. and will last until November 20th. The market is located at Park & Shop Lot #1 on the corner of DeForest Avenue and Woodland Avenue.

Below are photos of some of the local vendors joining the farmers market this season:

Gallery Credit: Jordan Jansson

Allaire Community Farm in Wall Township, NJ

Allaire Community Farm introduces animals to families of special needs kids and veterans suffering from a variety of physical and mental disabilities.

Opinions expressed in the post above are those of New Jersey 101.5 talk show host Dennis Malloy only.

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