When we talk about a “trend” in Hollywood, what we’re really talking about is someone having a good idea and then a lot of people copying it. When the trailer for The Social Network arrived with a haunting choral version of Radiohead’s “Creep,” it felt special, and it made the movie feel special too...
The first trailer for Paul Feig’s female-led Ghostbusters remake arrived in March of this year and the reaction was almost immediately disappointing. Even among those, like us, who are excited for the Melissa McCarthy and Kristen Wiig film, it was a poorly put together trailer that did little to inspire confidence in the finished product...